We love sharing our knowledge and love of social media, blogging and all things digital…especially with associations eager to learn how they can engage with their publics.
Thanks to the Legal Marketing Association for asking us to speak today on building a presence and following on social media. A special thanks to Kate Harms from Smith Haughey Rice and Roegge whom saw us speak on blogging and decided we must know what we are talking about – we appreciate the vote of confidence.
While putting together our presentation for the Legal Marketing Association, we happened upon several interesting statistics about law firms and their use of social, blogging and digital (SproutSocial.com).
It is no surprise that law firms have been resistant to adopting social media, citing regulations and privacy concerns. However, there are many other ways that the legal profession can engage, see the full presentation below for more info.
The company, Good2BSocial analyzed the use of social technologies at America’s leading law firms — the Am Law 50 in a recent white paper, some of the results are below:
- 100 percent of law firms (Am Law 50) have a LinkedIn Company Page, only 26 percent own a LinkedIn Group.
- Out of the 94 percent of firms with Google+ Pages, only 30 percent of those are active.
- Only 34 percent of firms have established blogs. This is surprising considering a 2012 study found that general counsel read attorney blogs “as often as they read those by professional journalists.”
- 76 percent of respondents said they attribute some level of importance to a lawyer’s blog when deciding which firms to retain.
Moral of the story, social media and blogging are important to the legal profession. Digital is a great way for a law firm to position themselves as a thought leader in the industry.
Check out our full presentation below.
