Client Love: Rx Optical
Rx Optical, a leading eye care provider in Michigan, is deeply proud of their history in the Great Lakes state, and they pride themselves on…
Tag: integrated communications
Take Relationships to the Next Level
The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C. Human…
Year in Review: Top 2018 PR Trends
Somehow we are already nearing the end of another year, and as we look back on 2018, a time that was full of big stories…
Don’t be Absurd! (November 20 is National Absurdity Day)
November 20 marks “National Absurdity Day” – did you know that was a thing? Neither did we, honestly, but we still love the idea of…
The Devil in the White Coat
*This article was originally published in West Michigan Woman Magazine* If there are two things that people should know about Michigan State Spartans, it is…
4 Ways to Cultivate Relationships with Companies that Aren’t Your Clients (Yet)
At 8THIRTYFOUR, we understand that it takes client engagement to build and cultivate relationships. Even if we aren’t currently providing work for a company, we…
The Importance of Brand Guidelines (From a Designer)
Have you ever swooned over a beautifully designed logo? Have you ever seen that same logo immediately ruined by the use of Papyrus, or a…
Why I Chose 8THIRTYFOUR: An Outsider Looking In
It was about a year and a half ago when I was still living in Chicago that my mom sent me a quick email saying,…
This is Us…Overreacting.
**Contains This Is Us Spoilers The year is 2018 – a year of advancements in space exploration, peaceful protests across the country, unrest and uncertainty…