The Rise of Affiliate Marketing
We’ll admit we had no idea a year or so ago what affiliate marketing was, but we kept running into it when pitching for our…
Author: 8THIRTYFOUR
The Pros and Cons of Using a PR Distribution Service
Just kidding, there are no pros. There are no shortcuts to media coverage. If there were, every PR pro would be using them. We have…
The Inevitable Rise of Google Analytics 4
Hey there! It’s the 8THIRTYFOUR nerds. Kim let us out of the basement to talk about digital stuff, and boy are we gonna. We have…
Dare to Lead
We’re gonna let you in on a not-so-secret part of being a good leader: it’s really, really freaking hard. But here’s the catch—deciding whether or…
Culture + Mental Health
A big part of culture is being in tune with your team’s mental health. Especially now during a time when our entire world has lost…
Best Grand Rapids Dive Bars
First off, dive is a relative term; these places are pretty damn awesome. Some of us have been frequenting them for a long time, no…
Invest in Your Network
Instead of cold-messaging on LinkedIn, we recommend spending time building your network in a thoughtful and strategic way. If you’re early on in your career,…
How to be a Mental Health Ally
According to a 2021 Harvard Business Review study, sixty-eight percent of Millennials (50% in 2019) and 81% of Gen Zers (75% in 2019) have left…
Back to Basics: Authenticity in Pitching
Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail…
3 Tips to Stop Procrastination
We all procrastinate and then we make excuses for it. We’re declaring May the month of “No Procrastination.” Catchy, right? Are you familiar with the…