June 24, 2020

Offset Lost Revenue with Marketing Automation

Share the goods.

The past few months have been rough on a lot of business’ bottom lines. More than likely, you’ve taken a hit revenue wise and are working your ass off to get cash flow where it needs to be. We get it. We’ve invested heavily into our marketing automation platform, SharpSpring, by launching multiple lead generation campaigns, automating components of our sales process and monitoring, monitoring and monitoring.

Marketing Automation Basics

Marketing automation uses sales and marketing software to automatically keep in touch and send information to potential sales leads or your existing customers. This could include email messages, social media posts, blog content, point-and-click ads and other customizable applications like chatbots. The great thing about SharpSpring is it becomes your sales team, without the hefty salary and lack of results. The investment is small, and the return is big.

Why Automate?

People always ask us what the benefits of marketing automation are. That’s easy:

Drive more leads
Convert those leads into sales
Maximize marketing spend

According to a very important study, 80% of marketing automation users saw their amount of leads increase, and 77% saw their number of conversions increase. Furthermore, companies using marketing automation see 53% higher conversion rates.

Tailor to Your Audience

Sales is all about relationships and tailoring the right message to each customer segment. Your customers are inundated with information, so tailoring your marketing collateral to their particular needs will draw their attention. By tracking spending habits, online behavior, and social interactions, marketing automation software pinpoints exactly how you should target your efforts and design communications that create impressions. Don’t get overwhelmed. This is where we come in. We set up SharpSpring for your business, and we provide multiple support options from basic to fully managed. You can’t afford to not drive leads. Sales don’t fall from the sky. You have to nurture them.

Download our support package options below and get a hold of us. We’ll customize a strategy that fits your needs and goals.

CLICK HERE TO DOWNLOAD OUR LIST OF SHARPSPRING SUPPORT PACKAGES.

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Panel table set up with microphones, water bottles and name cards for a perimenopause discussion featuring three guest panelists.

It Is Time to Have More Uncomfortable Conversations About Perimenopause

Kim stands at the front of a room. She's holding a microphone giving a speech to a room full of PR professionals.

Keeping Humans in the AI Loop: A Guide to Responsible AI Adoption

Something on Your Mind?

A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

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A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

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The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

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We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

Showing up to an interview with an iced coffee? Not the move… unless it’s for @bodespeaks

#icedcoffee #agency #PR #trending #grandrapids