June 24, 2020

Offset Lost Revenue with Marketing Automation

Share This Post:

The past few months have been rough on a lot of business’ bottom lines. More than likely, you’ve taken a hit revenue wise and are working your ass off to get cash flow where it needs to be. We get it. We’ve invested heavily into our marketing automation platform, SharpSpring, by launching multiple lead generation campaigns, automating components of our sales process and monitoring, monitoring and monitoring.

Marketing Automation Basics

Marketing automation uses sales and marketing software to automatically keep in touch and send information to potential sales leads or your existing customers. This could include email messages, social media posts, blog content, point-and-click ads and other customizable applications like chatbots. The great thing about SharpSpring is it becomes your sales team, without the hefty salary and lack of results. The investment is small, and the return is big.

Why Automate?

People always ask us what the benefits of marketing automation are. That’s easy:

Drive more leads
Convert those leads into sales
Maximize marketing spend

According to a very important study, 80% of marketing automation users saw their amount of leads increase, and 77% saw their number of conversions increase. Furthermore, companies using marketing automation see 53% higher conversion rates.

Tailor to Your Audience

Sales is all about relationships and tailoring the right message to each customer segment. Your customers are inundated with information, so tailoring your marketing collateral to their particular needs will draw their attention. By tracking spending habits, online behavior, and social interactions, marketing automation software pinpoints exactly how you should target your efforts and design communications that create impressions. Don’t get overwhelmed. This is where we come in. We set up SharpSpring for your business, and we provide multiple support options from basic to fully managed. You can’t afford to not drive leads. Sales don’t fall from the sky. You have to nurture them.

Download our support package options below and get a hold of us. We’ll customize a strategy that fits your needs and goals.

CLICK HERE TO DOWNLOAD OUR LIST OF SHARPSPRING SUPPORT PACKAGES.

Search

Something on Your Mind?

Leave it to Scrappy Doo to keep our days interesting.

4 0

Open post by 8thirtyfour with ID 18073149506396898

Leave it to Scrappy Doo to keep our days interesting.

New Happy Hour Hustle episode out now! Kim sits down with Meredith Klein, the woman behind the iconic hat and the Substack everyone in comms actually wants to read, @meredith.and.the.media.

Kim and Meredith talk about personal branding, networking without the ick, why “believe it until you achieve it” beats “fake it till you make it,” and what it takes to really own your worth.

Meredith is a communications executive with nearly two decades of experience at some of the biggest names in the game: Walmart, Pinterest, and Jet.com, to name a few. She`s the author of Meredith & The Media, a wildly popular Substack on the latest news, moves, and trends in media, featuring exclusive interviews with leading journalists on what`s driving their coverage. She’s a PRWeek 40 Under 40 honoree and regular contributor to Inc. She’s the person in the room who actually knows everyone and makes sure everyone else knows each other too. Basically, if comms had a connector-in-chief, it would be her.

Grab a martini (with extra olives) and get ready for some F-bomb filled wisdom. Listen now on Spotify, Apple Podcasts, and watch the whole episode on Youtube!

Link in bio.

35 2

Open post by 8thirtyfour with ID 17900597556329194

New Happy Hour Hustle episode out now! Kim sits down with Meredith Klein, the woman behind the iconic hat and the Substack everyone in comms actually wants to read, @meredith.and.the.media.

Kim and Meredith talk about personal branding, networking without the ick, why “believe it until you achieve it” beats “fake it till you make it,” and what it takes to really own your worth.

Meredith is a communications executive with nearly two decades of experience at some of the biggest names in the game: Walmart, Pinterest, and Jet.com, to name a few. She's the author of Meredith & The Media, a wildly popular Substack on the latest news, moves, and trends in media, featuring exclusive interviews with leading journalists on what's driving their coverage. She’s a PRWeek 40 Under 40 honoree and regular contributor to Inc. She’s the person in the room who actually knows everyone and makes sure everyone else knows each other too. Basically, if comms had a connector-in-chief, it would be her.

Grab a martini (with extra olives) and get ready for some F-bomb filled wisdom. Listen now on Spotify, Apple Podcasts, and watch the whole episode on Youtube!

Link in bio.

Come down this Thursday to support our friend and fellow margarita lover, @khristiansilvisforhd84, in her run for Michigan`s 84th House District. We promise there will be cold drinks, delicious food, and a dog or two...or three.

The primaries are under a month away and we need your support! Help us build more margarita momentum for Khristian this Thursday at 6 p.m.

RSVP today — link in our bio. See you on Thursday.

11 0

Open post by 8thirtyfour with ID 18099284926963454

Come down this Thursday to support our friend and fellow margarita lover, @khristiansilvisforhd84, in her run for Michigan's 84th House District. We promise there will be cold drinks, delicious food, and a dog or two...or three.

The primaries are under a month away and we need your support! Help us build more margarita momentum for Khristian this Thursday at 6 p.m.

RSVP today — link in our bio. See you on Thursday.

The way you show up at work shapes how people remember you.

Last month, @alyshiahull joined @bodespeaks on Happy Hour Hustle to talk about what workplace authenticity really means. Alyshia is a New York-based freelance journalist who writes for Business Insider, Fast Company, USA Today, Inc., and Entrepreneur. If you are ready to bring your authentic self to work, episode #134 is for you.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and Youtube. Link in bio.

9 0

Open post by 8thirtyfour with ID 18184361581395721

The way you show up at work shapes how people remember you.

Last month, @alyshiahull joined @bodespeaks on Happy Hour Hustle to talk about what workplace authenticity really means. Alyshia is a New York-based freelance journalist who writes for Business Insider, Fast Company, USA Today, Inc., and Entrepreneur. If you are ready to bring your authentic self to work, episode #134 is for you.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and Youtube. Link in bio.

The power of the Women`s Entrepreneurial Fellowship, in a graduate`s own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women`s Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of @bodespeaks and her team.

A sincere thank you to @smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

6 1

Open post by 8thirtyfour with ID 18099893149922914

The power of the Women's Entrepreneurial Fellowship, in a graduate's own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women's Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of @bodespeaks and her team.

A sincere thank you to @smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

"Out of failure comes growth – you have to see it as an opportunity."

@bodespeaks joined @cuzzinjustin on the @strictlyfromnowhere Podcast for an honest conversation about entrepreneurship, embracing your superpowers, and building a personal brand that`s actually yours, the wins, the setbacks, and everything in between. And naturally, dropped an f-bomb or two along the way. You don`t want to miss it.

Full episode in the comments 👇

2 1

Open post by 8thirtyfour with ID 17903563788460776