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Offset Lost Revenue with Marketing Automation

Share the goods.

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The past few months have been rough on a lot of business’ bottom lines. More than likely, you’ve taken a hit revenue wise and are working your ass off to get cash flow where it needs to be. We get it. We’ve invested heavily into our marketing automation platform, SharpSpring, by launching multiple lead generation campaigns, automating components of our sales process and monitoring, monitoring and monitoring.

Marketing Automation Basics

Marketing automation uses sales and marketing software to automatically keep in touch and send information to potential sales leads or your existing customers. This could include email messages, social media posts, blog content, point-and-click ads and other customizable applications like chatbots. The great thing about SharpSpring is it becomes your sales team, without the hefty salary and lack of results. The investment is small, and the return is big. 

Why Automate?

People always ask us what the benefits of marketing automation are. That’s easy:

  1. Drive more leads
  2. Convert those leads into sales
  3. Maximize marketing spend

According to a very important study, 80% of marketing automation users saw their amount of leads increase, and 77% saw their number of conversions increase. Furthermore, companies using marketing automation see 53% higher conversion rates

Tailor to Your Audience

Sales is all about relationships and tailoring the right message to each customer segment. Your customers are inundated with information, so tailoring your marketing collateral to their particular needs will draw their attention. By tracking spending habits, online behavior, and social interactions, marketing automation software pinpoints exactly how you should target your efforts and design communications that create impressions. Don’t get overwhelmed. This is where we come in. We set up SharpSpring for your business, and we provide multiple support options from basic to fully managed. You can’t afford to not drive leads. Sales don’t fall from the sky. You have to nurture them.

Download our support package options below and get a hold of us. We’ll customize a strategy that fits your needs and goals.

CLICK HERE TO DOWNLOAD OUR LIST OF SHARPSPRING SUPPORT PACKAGES.

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FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. 
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. 

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. 

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary
Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. 

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan 
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.
You asked, we delivered.

Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are.

Applications due October 1. Apply now at the link in bio.
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