June 24, 2020

Offset Lost Revenue with Marketing Automation

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The past few months have been rough on a lot of business’ bottom lines. More than likely, you’ve taken a hit revenue wise and are working your ass off to get cash flow where it needs to be. We get it. We’ve invested heavily into our marketing automation platform, SharpSpring, by launching multiple lead generation campaigns, automating components of our sales process and monitoring, monitoring and monitoring.

Marketing Automation Basics

Marketing automation uses sales and marketing software to automatically keep in touch and send information to potential sales leads or your existing customers. This could include email messages, social media posts, blog content, point-and-click ads and other customizable applications like chatbots. The great thing about SharpSpring is it becomes your sales team, without the hefty salary and lack of results. The investment is small, and the return is big.

Why Automate?

People always ask us what the benefits of marketing automation are. That’s easy:

Drive more leads
Convert those leads into sales
Maximize marketing spend

According to a very important study, 80% of marketing automation users saw their amount of leads increase, and 77% saw their number of conversions increase. Furthermore, companies using marketing automation see 53% higher conversion rates.

Tailor to Your Audience

Sales is all about relationships and tailoring the right message to each customer segment. Your customers are inundated with information, so tailoring your marketing collateral to their particular needs will draw their attention. By tracking spending habits, online behavior, and social interactions, marketing automation software pinpoints exactly how you should target your efforts and design communications that create impressions. Don’t get overwhelmed. This is where we come in. We set up SharpSpring for your business, and we provide multiple support options from basic to fully managed. You can’t afford to not drive leads. Sales don’t fall from the sky. You have to nurture them.

Download our support package options below and get a hold of us. We’ll customize a strategy that fits your needs and goals.

CLICK HERE TO DOWNLOAD OUR LIST OF SHARPSPRING SUPPORT PACKAGES.

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Something on Your Mind?

It`s not about who you know, it`s about who knows you.

Kim recently talked to the @barry.chamber.eda Administrative Professionals Luncheon about Big Deal Energy™ and what it means to own what makes you weird, because that`s what makes you memorable.

We`re hosting workshops starting in June. Trust us, they`re going to be a blast.
Register at the link in bio.

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Open post by 8thirtyfour with ID 18577853890038041

It's not about who you know, it's about who knows you. Kim recently talked to the @barry.chamber.eda Administrative Professionals Luncheon about Big Deal Energy™ and what it means to own what makes you weird, because that's what makes you memorable.We're hosting workshops starting in June. Trust us, they're going to be a blast.Register at the link in bio.

Companies investing in skills development programs retain 58% more employees. Mentorship programs specifically increase retention by 38%. - World Economic Forum / LinkedIn Learning

The cost of doing nothing is one we can`t afford. Calculate what turnover costs you at the link in bio.

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Open post by 8thirtyfour with ID 18120039586631185

Companies investing in skills development programs retain 58% more employees. Mentorship programs specifically increase retention by 38%. - World Economic Forum / LinkedIn LearningThe cost of doing nothing is one we can't afford. Calculate what turnover costs you at the link in bio.

Skill gaps cost more than turnover. When your team lacks critical thinking and communication, you become the default solution for every problem, pulled away from growth and strategy to handle what employees should be able to figure out on their own.

That`s exactly what Kim talked to buisiness owners about the Michigan Celebrates Small Business Summit, and "not hiring" isn`t the answer.

We created 8THIRTYFOUR Skills Survival School as the fix; it`s an integrated approach, because it has to be. Calculate what turnover is costing you at the link in bio.

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Open post by 8thirtyfour with ID 18083622707166479

Skill gaps cost more than turnover. When your team lacks critical thinking and communication, you become the default solution for every problem, pulled away from growth and strategy to handle what employees should be able to figure out on their own.That's exactly what Kim talked to buisiness owners about the Michigan Celebrates Small Business Summit, and "not hiring" isn't the answer. We created 8THIRTYFOUR Skills Survival School as the fix; it's an integrated approach, because it has to be. Calculate what turnover is costing you at the link in bio.

Women are redefining success on their own terms. They`re leaving corporate America and starting businesses, where they can determine their own career trajectory.

It`s why Kim started 8THIRTYFOUR nearly 20 years ago.

Own your own power and take what you deserve. Our first Big Deal Energy™ Workshop is on June 23. Link in bio.

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Open post by 8thirtyfour with ID 18062221148419781

Women are redefining success on their own terms. They're leaving corporate America and starting businesses, where they can determine their own career trajectory. It's why Kim started 8THIRTYFOUR nearly 20 years ago.Own your own power and take what you deserve. Our first Big Deal Energy™ Workshop is on June 23. Link in bio.

The people who have told you to tone it down... they`re just jealous.

On April 22, Kim will be at the Barry County Administrative Professionals Luncheon talking about why you need to own what makes you weird, because it`s exactly what makes you memorable.

Register at the link in bio.

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Open post by 8thirtyfour with ID 17933846448221606

The people who have told you to tone it down... they're just jealous. On April 22, Kim will be at the Barry County Administrative Professionals Luncheon talking about why you need to own what makes you weird, because it's exactly what makes you memorable. Register at the link in bio.

People are the hardest part of running a business. They`re also the hardest part to do right.

In our most recent blog, Kim explains the need to teach those skills and the cost if you don`t. It`s why we launched Skills Survival School, our fix to the problem.

Read the blog and learn more at the link in bio.

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Open post by 8thirtyfour with ID 18073396361649444