August 7, 2019

The Robots are Coming

Share the goods.

Have you heard of marketing automation? Surely you have you heard of HubSpot? Salesforce? Both are examples of marketing automation, expensive options, but options nonetheless.
Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert more leads to sales, and optimize ROI. Marketing automation allows companies to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions, and managing various other tasks.
In the digital age, many time-intensive tasks can be automated to save you time and to increase effectiveness.
Our digital director, Chris Singel, discusses in our latest Grand Rapids Business Journal Article why it just makes sense for companies to pursue marketing automation and wouldn’t you know…we can help you with it and it won’t cost you an arm and a leg. In short, let the robots take over.
Read the post here.

Recent Musings

Panel table set up with microphones, water bottles and name cards for a perimenopause discussion featuring three guest panelists.

It Is Time to Have More Uncomfortable Conversations About Perimenopause

Kim stands at the front of a room. She's holding a microphone giving a speech to a room full of PR professionals.

Keeping Humans in the AI Loop: A Guide to Responsible AI Adoption

Something on Your Mind?

… and we wouldn’t have it any other way.

Meet Joey, one of @bodespeaks’ nine rescues and 8THIRTYFOUR’s self-appointed office manager. She’ll happily accept head pats and belly rubs, but make no mistake: she’s always watching.

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… and we wouldn’t have it any other way.

Meet Joey, one of @bodespeaks’ nine rescues and 8THIRTYFOUR’s self-appointed office manager. She’ll happily accept head pats and belly rubs, but make no mistake: she’s always watching.

The Women’s Owners Network (WON) is built for smaller businesses that are ready for the next level and need the right support to get there, whatever that looks like.

The six-month program combines the practical side of business with the emotional side. Participants work on leadership, finance, operations, and access to capital. They also get structured support for isolation, emotional volatility, and decision fatigue that come with owning a business.

WON is designed by entrepreneurs who have been there. They know that lasting business growth depends on personal growth and the resilience it takes to keep going.

This program gives women business owners thoughtful, well-rounded support to reach their next chapter, however they define it.

Who is WON built for?
Women founders who are in the thick of it and are:

- Past the idea stage: actively generating revenue and serving customers
- Committed to growth: ready to invest six months in the work, starting in November

Apply for the upcoming cohort at the link in bio. Applications close Oct 1.

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The Women’s Owners Network (WON) is built for smaller businesses that are ready for the next level and need the right support to get there, whatever that looks like.

The six-month program combines the practical side of business with the emotional side. Participants work on leadership, finance, operations, and access to capital. They also get structured support for isolation, emotional volatility, and decision fatigue that come with owning a business.

WON is designed by entrepreneurs who have been there. They know that lasting business growth depends on personal growth and the resilience it takes to keep going.

This program gives women business owners thoughtful, well-rounded support to reach their next chapter, however they define it.

Who is WON built for?
Women founders who are in the thick of it and are:

- Past the idea stage: actively generating revenue and serving customers
- Committed to growth: ready to invest six months in the work, starting in November

Apply for the upcoming cohort at the link in bio. Applications close Oct 1.

Well… we did the thing, and wow.

Last night’s Uncomfortable Conversations | The Pause proved that perimenopause doesn’t need to be whispered about. The room was full, the questions were honest, and the conversation kept going long after the mics were off, which is exactly the point.

Huge thank you to our incredible panelists, Dr. Karen May, Dr. Diana Bitner and Cheryl Bergman, for bringing expertise, honesty and a few laughs to a topic that deserves it all.

To our sponsors, @rebelnell and @theurbanyou: this doesn’t happen without partners who believe these conversations matter. Thank you for your support.

And to everyone who came, asked the questions and nodded along with “yes, me too” energy: you made this a night to remember. Let’s keep talking because this topic deserves more than just one night of conversation.

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Well… we did the thing, and wow.

Last night’s Uncomfortable Conversations | The Pause proved that perimenopause doesn’t need to be whispered about. The room was full, the questions were honest, and the conversation kept going long after the mics were off, which is exactly the point.

Huge thank you to our incredible panelists, Dr. Karen May, Dr. Diana Bitner and Cheryl Bergman, for bringing expertise, honesty and a few laughs to a topic that deserves it all.

To our sponsors, @rebelnell and @theurbanyou: this doesn’t happen without partners who believe these conversations matter. Thank you for your support.

And to everyone who came, asked the questions and nodded along with “yes, me too” energy: you made this a night to remember. Let’s keep talking because this topic deserves more than just one night of conversation.

Iced coffee is having a moment right now… and we’re sitting back and giving ours a celebratory shake.

IYKYK: would you bring one to an interview?

Tell us below.

#icedcoffee #trending #fyp #jobinterview #smallbusiness

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Iced coffee is having a moment right now… and we’re sitting back and giving ours a celebratory shake.

IYKYK: would you bring one to an interview?

Tell us below.

#icedcoffee #trending #fyp #jobinterview #smallbusiness

Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy.

Glamorous? Obviously.

Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.

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Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy.

Glamorous? Obviously.

Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.

An event isn’t an event without some rockstar sponsors.

We’re excited to have @theurbanyou and @rebelnell Nell - two women-owned businesses - as sponsors for Uncomfortable Conversations: The Pause this week.

Urban You is our wellness sponsor and they’re basically Michigan’s go-to medical spa. They blend real medical expertise with a modern, down-to-earth vibe, so every visit feels welcoming and leaves you feeling like the best version of you.

Rebel Nell is our community sponsor. They turn meaningful materials into wearable art - jewelry that marks the big moments in your life and celebrates your own journey. Their whole mission is to remind women just how strong and one-of-a-kind they really are.

We couldn’t ask for better partners for this event. Thank you both for showing up for this community.

Register for The Pause on September 24th at the link in bio.

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The Robots are Coming

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Recent Musings

It Is Time to Have More Uncomfortable Conversations About Perimenopause

Keeping Humans in the AI Loop: A Guide to Responsible AI Adoption

PR Tips From 20 Years of Doing It.

Something on Your Mind?