August 7, 2019

The Robots are Coming

Share the goods.

Have you heard of marketing automation? Surely you have you heard of HubSpot? Salesforce? Both are examples of marketing automation, expensive options, but options nonetheless.
Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert more leads to sales, and optimize ROI. Marketing automation allows companies to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions, and managing various other tasks.
In the digital age, many time-intensive tasks can be automated to save you time and to increase effectiveness.
Our digital director, Chris Singel, discusses in our latest Grand Rapids Business Journal Article why it just makes sense for companies to pursue marketing automation and wouldn’t you know…we can help you with it and it won’t cost you an arm and a leg. In short, let the robots take over.
Read the post here.

Recent Musings

People standing around talking to each other upstairs.

Building What We Needed for Women-Owned Businesses

The Current State of PR

Something on Your Mind?

Well… we did the thing, and wow.

Last night’s Uncomfortable Conversations | The Pause proved that perimenopause doesn’t need to be whispered about. The room was full, the questions were honest, and the conversation kept going long after the mics were off, which is exactly the point.

Huge thank you to our incredible panelists, Dr. Kathy May, Dr. Diana Bitner and Cheryl Bergman, for bringing expertise, honesty and a few laughs to a topic that deserves it all.

To our sponsors, @rebelnell and @theurbanyou: this doesn’t happen without partners who believe these conversations matter. Thank you for your support.

And to everyone who came, asked the questions and nodded along with “yes, me too” energy: you made this a night to remember. Let’s keep talking because this topic deserves more than just one night of conversation.

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Well… we did the thing, and wow.

Last night’s Uncomfortable Conversations | The Pause proved that perimenopause doesn’t need to be whispered about. The room was full, the questions were honest, and the conversation kept going long after the mics were off, which is exactly the point.

Huge thank you to our incredible panelists, Dr. Kathy May, Dr. Diana Bitner and Cheryl Bergman, for bringing expertise, honesty and a few laughs to a topic that deserves it all.

To our sponsors, @rebelnell and @theurbanyou: this doesn’t happen without partners who believe these conversations matter. Thank you for your support.

And to everyone who came, asked the questions and nodded along with “yes, me too” energy: you made this a night to remember. Let’s keep talking because this topic deserves more than just one night of conversation.

Iced coffee is having a moment right now… and we’re sitting back and giving ours a celebratory shake.

IYKYK: would you bring one to an interview?

Tell us below.

#icedcoffee #trending #fyp #jobinterview #smallbusiness

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Iced coffee is having a moment right now… and we’re sitting back and giving ours a celebratory shake.

IYKYK: would you bring one to an interview?

Tell us below.

#icedcoffee #trending #fyp #jobinterview #smallbusiness

Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy.

Glamorous? Obviously.

Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.

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Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy.

Glamorous? Obviously.

Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.

An event isn’t an event without some rockstar sponsors.

We’re excited to have @theurbanyou and @rebelnell Nell - two women-owned businesses - as sponsors for Uncomfortable Conversations: The Pause this week.

Urban You is our wellness sponsor and they’re basically Michigan’s go-to medical spa. They blend real medical expertise with a modern, down-to-earth vibe, so every visit feels welcoming and leaves you feeling like the best version of you.

Rebel Nell is our community sponsor. They turn meaningful materials into wearable art - jewelry that marks the big moments in your life and celebrates your own journey. Their whole mission is to remind women just how strong and one-of-a-kind they really are.

We couldn’t ask for better partners for this event. Thank you both for showing up for this community.

Register for The Pause on September 24th at the link in bio.

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An event isn’t an event without some rockstar sponsors.

We’re excited to have @theurbanyou and @rebelnell Nell - two women-owned businesses - as sponsors for Uncomfortable Conversations: The Pause this week.

Urban You is our wellness sponsor and they’re basically Michigan’s go-to medical spa. They blend real medical expertise with a modern, down-to-earth vibe, so every visit feels welcoming and leaves you feeling like the best version of you.

Rebel Nell is our community sponsor. They turn meaningful materials into wearable art - jewelry that marks the big moments in your life and celebrates your own journey. Their whole mission is to remind women just how strong and one-of-a-kind they really are.

We couldn’t ask for better partners for this event. Thank you both for showing up for this community.

Register for The Pause on September 24th at the link in bio.

We’re officially two days out…

Uncomfortable Conversations | The Pause is happening this Thursday, Sept 24, and we’re getting real about perimenopause with a panel of industry experts who have the answers (see our speaker spotlights for more details).

Come for the expert insight. Stay because you get to hang with us.

Registration closes soon. Grab your spot at the link in bio.

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We’re officially two days out…

Uncomfortable Conversations | The Pause is happening this Thursday, Sept 24, and we’re getting real about perimenopause with a panel of industry experts who have the answers (see our speaker spotlights for more details).

Come for the expert insight. Stay because you get to hang with us.

Registration closes soon. Grab your spot at the link in bio.

Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes.

Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday.

Register now to hear from Dr. Bitner and our industry experts at The Pause on September 24th.

Secure your spot at the link in bio.

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The Robots are Coming

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Recent Musings

PR Tips From 20 Years of Doing It.

Building What We Needed for Women-Owned Businesses

The Current State of PR

Something on Your Mind?