REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
CLICK ME

What is a Google Partner?

Share the goods.

A woman works at her laptop with, "Google Partner" superimposed over her

You may or may not have heard about this thing called a Google Partner. Fun fact: only 3% of firms in the US are official Google Partners – and we’re one of them!
Here are some quick facts on what that means, and more importantly, how it helps you achieve your goals:

The Certification Exam

Before becoming a Google Partner, members of your team must pass an online exam administered by Google. These are robust tests of 100+ questions, that require a score of 80% or higher to pass.
This is done on the individual level to ensure that every member of the team knows their shit.
These certifications are only valid for 12 months, and must be renewed annually to ensure that the individuals are staying up to date with the latest platform changes, trends, and best practices.
Sample questions include, “While teaching a new account manager how to build a Search campaign, why do you tell her that she should group similar keywords together in an ad group?” and “If the cost-per-thousand impressions option is not available for a campaign, what is the most likely reason?”. Really, really, specific and strategic knowledge.

Proven Top Performers

It isn’t enough to show that your team can pass the tests – Google also needs to see you in action.
Once enrolled in the Partners program, Google will monitor your performance and make sure that it is consistently improving and meeting benchmark performance metrics set by Google. If you don’t reach all of Google’s predetermined goals, then Google will not officially partner with your agency.

Experience

You also must maintain a certain level of activity in your account for at least 12 months. This is a way to make sure that someone doesn’t just ride off of the success of one good campaign, but instead shows consistent results across multiple campaigns in the long term.
Being a Google Partner means being experienced and an expert in Google’s platforms.

What This Means for You

If you’re in the market for some digital marketing management, you will get the most bang for your buck with a certified Google Partner.
Anyone can set up an account and try to get you results, but a Google Partner is highly knowledgeable and experienced, with a proven track record of success.
Not to brag, but that’s us! If you want to see what we can do firsthand, let us know! We’d love to explore how our talented team can create real results for you.

Want to receive more bomb-ass content? Sign up below to receive email updates!
[contact-form-7 id=”6727″ title=”Email – Blog”]

Leave A Comment

Recent Musings

Something on Your Mind?

Let's Chat

Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes.

Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday.

Register now to hear from Dr. Bitner and the rest of our industry experts at The Pause on September 24th.

Secure your spot at the link in bio.

2 0
Open post by 8thirtyfour with ID 18013559684753405
Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes. Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday. Register now to hear from Dr. Bitner and the rest of our industry experts at The Pause on September 24th. Secure your spot at the link in bio.

Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.

5 0
Open post by 8thirtyfour with ID 18247359124310352
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women`s health.

Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

4 0
Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.

We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week.

We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

46 4
Open post by 8thirtyfour with ID 17917175178450239
We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

We`ve received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up.

It`s not who you know, it`s who knows you
Use the playbook of people you admire
Show up consistently and be seen
A handwritten note beats 100 LinkedIn messages, always.

See more Bode wisdom at her YouTube channel linked in our bio.

12 1
Open post by 8thirtyfour with ID 18092872106558307
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up. It's not who you know, it's who knows you Use the playbook of people you admire Show up consistently and be seen A handwritten note beats 100 LinkedIn messages, always. See more Bode wisdom at her YouTube channel linked in our bio.

Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP.

Dr. May owns and operates @mhneuropathycenter, and she`s joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don`t talk about enough.

Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body.

Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer.

Join us for The Pause on September 24th. Link in bio.

3 0
Open post by 8thirtyfour with ID 17891917860673621
Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP. Dr. May owns and operates @mhneuropathycenter, and she's joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don't talk about enough. Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body. Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer. Join us for The Pause on September 24th. Link in bio.
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.