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Back to Basics: Websites

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We shouldn’t have to remind you how important technology is in our world today or that an online presence is a necessity regardless of your business or industry.Whether you are a business owner, student, or just really enjoy learning new things; below we outline some of the jargon you will hear from your developer or designer when addressing your website.
Home Page / Landing Page
The home page is simply where you land when first entering a website. Your home page is your “5 seconds of fame”. Put your most eye-catching photo and selling point on this page to draw the visitor in. You want to intrigue them enough to encourage perusing of other pages on your site.
Inside Pages
The inside pages of a website are all pages except the homepage. They can be accessed through the site navigation (see below) or other body copy links. Inside pages can be accessed directly by entering the specific page web address. This address is dependent on the site navigation but the basic web address layout can be seen below.
www.website.com/services-page
Website-Graphic-01Navigation
The navigation of a website is what allows a visitor to move around the site and visit different pages. Commonly found at the top of a web page the navigation bar lists the main pages of the site (about us, contact us, blog or news, services etc). A website’s navigation can also be found on the side of a page, found mostly in creative fields or portfolio websites, side navigation
Back-to-Basics-Website_Hamburger-110x111Hamburger 
This icon (left) depicts a menu or navigation on a website. When compressing a web design to smaller screens such as phone or tablet devices the navigation must also be condensed requiring a hamburger menu in its place.
Header
The header is the top area of a website the does not change from page to page. This section usually includes main navigation and the company logo. Some sites include a super nav that is placed above the navigation bar and includes company social media links and a main phone or email callout.
Footer
Similarly to the header of a website, the footer does not change from page to page. Found at the bottom of a website, the footer usually includes a copyright notice, social media feeds, newsletter sign up, contact information and a site map.
Sidebar
A sidebar is an optional element of a website design that adds either secondary navigation or space to share upcoming events, social media feeds, newsletter form, etc.
RGB
Red. Green. Blue. While printers use Cyan, Magenta, Yellow and black ink to create a spectrum of color, computers transmit red, green and blue to create color. To maintain quality and color of images on your website, be sure that any images or graphics being added are changed to RGB color space. Below is a comparison of a CMYK and RGB images displayed online.
Responsive
With the ever-changing technology trends and the increased use of tablets and phones as a web browser, a responsive website is a must. A responsive site means that your design will respond to the change in size and reorder or reposition page elements to keep a unified design throughout devices.
Still have no idea what your designers are talking about? Check out some these resources for understanding web design and the jargon that follows.
The Web Design Industry Jargon Glossary and Resources by Smashing Magazine
The Non-Designers Guide Essential Glossary of Web Design Terms
Happy designing!

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Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes.

Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday.

Register now to hear from Dr. Bitner and the rest of our industry experts at The Pause on September 24th.

Secure your spot at the link in bio.

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Open post by 8thirtyfour with ID 18013559684753405
Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes. Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday. Register now to hear from Dr. Bitner and the rest of our industry experts at The Pause on September 24th. Secure your spot at the link in bio.

Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.

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Open post by 8thirtyfour with ID 18247359124310352
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women`s health.

Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

4 0
Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.

We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week.

We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

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Open post by 8thirtyfour with ID 17917175178450239
We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

We`ve received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up.

It`s not who you know, it`s who knows you
Use the playbook of people you admire
Show up consistently and be seen
A handwritten note beats 100 LinkedIn messages, always.

See more Bode wisdom at her YouTube channel linked in our bio.

12 1
Open post by 8thirtyfour with ID 18092872106558307
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up. It's not who you know, it's who knows you Use the playbook of people you admire Show up consistently and be seen A handwritten note beats 100 LinkedIn messages, always. See more Bode wisdom at her YouTube channel linked in our bio.

Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP.

Dr. May owns and operates @mhneuropathycenter, and she`s joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don`t talk about enough.

Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body.

Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer.

Join us for The Pause on September 24th. Link in bio.

3 0
Open post by 8thirtyfour with ID 17891917860673621
Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP. Dr. May owns and operates @mhneuropathycenter, and she's joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don't talk about enough. Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body. Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer. Join us for The Pause on September 24th. Link in bio.
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