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The Client is Not Always Right

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The Client is Not Always Right Kim, Alayna, and Maddie converse at a table

As marketers, our goal is to help companies grow their business. That means using our expertise and kickass tactics to get you where you need to be. Sometimes, though, that means saying no. Remember, we’re brought on for a reason, and we won’t let ideas that hinder your business’s growth fly–just because you want them.

Kind, Not Nice

This is a phrase we live by at 8THIRTYFOUR. Being kind means letting someone know they have food in their teeth, rather than letting them walk around with spinach–mouth all day. It might be uncomfortable to bring up, but it’s the kind thing to do. Being nice is skirting around it and letting them wonder why people keep giving them funny looks.

Sometimes, you will bring ideas we know will not benefit your business. Kind is letting you know, offering an explanation, and a solution. We can get so caught up with being nice and trying everything we are asked for that we forget why we were hired in the first place: for expertise, advice, and to improve. If we know something won’t help, it’s our job to say so, even if it means saying no.

Recognizing Our Relationship

You’re the expert in your industry, and we’re experts in ours. As much as we’d like to be, we can’t be total experts in every industry that we market for. You hired us because you can’t do everything and become a marketing wizard on top of it all. Let us do what you pay us to do. We always establish collaborative relationships with our clients so that we can leverage our amazing marketing skills using their expertise. See how that works? Not so hard.

Fresh Perspective

When you’re too close to a situation, you tend to lose sight of the big picture. It’s our job to bring a new perspective in and never take our eyes off it. That unique perspective allows us to sift out opportunities, uncover blind spots, and think beyond what you thought was possible in your industry. When we challenge you, it’s because we genuinely know our idea will work(or that yours won’t).

We Know Our Shit

The marketing landscape constantly evolves and changes quickly. You may not be aware of the latest trends or strategies that could benefit your business. We make it a big part of our job to proactively introduce innovative ideas and challenge outdated practices to stay ahead of the competition.

In an agency environment, it’s essential to question the notion that the client is always right. By fostering a collaborative partnership rather than a customer dynamic and challenging clients, we deliver kickass marketing outcomes that are better than the rest. It’s our responsibility to guide you, not the other way around.

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise.

The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.

Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.

Link in bio to learn more.

0 0
Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

If you know a business owner, tell them they`re doing a good job. It matters more than you know.

5 0
Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

The growth stage is the hardest part of building a business.

Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.

When women have access to the right resources, they grow and invest back. Full article at the link in bio.

4 0
Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.