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TikTok, Reels, and YouTube Shorts

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A man sitting out of focus in front of a camera with the words, "TikTok, Reels, and YouTube"

If you don’t remember Vine, you might be under the impression that TikTok was the first short-form video platform to hit the scene. For this blog, we’ll pretend that’s the case (it’s not). In response to the success of TikTok; Instagram Reels and YouTube shorts were created. So. Much. Video. Content. 

If you’re wondering what the differences are between the three and which makes the most sense for you, we created this handy chart that you can download, frame, and hang in your office—to remember us always.

Download Our Infographic

 

We’re about to get real nerdy, so hold onto your computer and keep reading.

TikTok Pros & Cons

Obviously, one pro of TikTok is that it’s the go-to place right now for short-form video content and it continues to grow. In 2022 alone, TikTok introduced tons of new features to improve user experience. It’s incredibly popular with the younger demographic, making it one of the best places to advertise to Gen Z and Millennials. As a bonus, TikTok ads flawlessly blend into the scroll without being overtly obvious.

They aren’t a ton of cons to TikTok. They’re setting the standard for short-form video platforms and with that comes a certain amount of authority. TikTok does require very consistent nurturing. This can be tough– especially if you’re a small business that doesn’t have time to crank out content or a marketing agency that can’t always be on-site to gather content. Another con to keep in mind is that TikTok is banned in certain countries, like India.

Instagram Reels Pros & Cons

Ah, Instagram. Instagram took the freaking cake for social media when it launched in 2010. Has it really been that long? Where does the time go? Instagram has done a lot right, Reels are pretty user-friendly and have a clean interface. There is also an exclusive section to watch Instagram Reels within the Instagram app. The shopping feature is one of the primary advantages since you can buy directly from the app without leaving the platform.

However, Reels are still new(ish) to Instagram and could use some refinement. One of the most annoying things about Reels is that you cannot pause a reel, and you cannot scrub forward or backward. You can mute it though…like ok then. Unlike TikTok, there isn’t a desktop version of Instagram Reels, which means no workplace distractions when you should be giving that Zoom meeting your full attention. 

YouTube Shorts Pros & Cons

We find it rather ironic the platform that set the standard for online video content was the absolute last to create a short-form version. YouTube Shorts lagged behind launching in March 2021 vs. Instagram Reels in August 2020. It’s not without its advantages, though. YouTube shorts are a great way to communicate to your already established following without fussing around with a longer, more polished video. YouTube is a platform used by people young, old, and all over the world– this means your shorts have a chance of being viewed by someone who may not be on Instagram or TikTok.

At this time, and maybe forever and always, YouTube Shorts doesn’t have the popularity of TikTok and Reels. It is getting there…slowly. You also can’t monetize YouTube shorts which is a bummer for some content creators.

Which One’s the Best?

The jury’s out on that one. Deciding which platform is best for you depends on your end-goal and where your account currently stands. Right now, TikTok is king and Instagram Reels are gaining more traction as Instagram changes up its platform to accommodate the digestible, short-form video craze.

The perfect answer to this question doesn’t exist, but if we had to break it down simply and if you scrolled all the way to the bottom of this blog because you didn’t want to read everything else up there, here’s the skinny.

  • Tik Tok is the most popular short-form video app, and newer accounts can see a decent amount of traction on their videos in a short amount of time.
  • Instagram Reels are a great addition to the platform, and Instagram is prioritizing them. Don’t get left behind.
  • YouTube Shorts benefit established YouTube content creators and have less of a niche audience.

In the world of social media, sh*t changes every day, and because of that, this blog will probably be outdated six hours after publishing…kidding-ish.

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Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes.

Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday.

Register now to hear from Dr. Bitner and the rest of our industry experts at The Pause on September 24th.

Secure your spot at the link in bio.

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Open post by 8thirtyfour with ID 18013559684753405
Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes. Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday. Register now to hear from Dr. Bitner and the rest of our industry experts at The Pause on September 24th. Secure your spot at the link in bio.

Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.

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Open post by 8thirtyfour with ID 18247359124310352
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women`s health.

Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

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Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.

We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week.

We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

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Open post by 8thirtyfour with ID 17917175178450239
We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

We`ve received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up.

It`s not who you know, it`s who knows you
Use the playbook of people you admire
Show up consistently and be seen
A handwritten note beats 100 LinkedIn messages, always.

See more Bode wisdom at her YouTube channel linked in our bio.

12 1
Open post by 8thirtyfour with ID 18092872106558307
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up. It's not who you know, it's who knows you Use the playbook of people you admire Show up consistently and be seen A handwritten note beats 100 LinkedIn messages, always. See more Bode wisdom at her YouTube channel linked in our bio.

Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP.

Dr. May owns and operates @mhneuropathycenter, and she`s joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don`t talk about enough.

Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body.

Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer.

Join us for The Pause on September 24th. Link in bio.

3 0
Open post by 8thirtyfour with ID 17891917860673621
Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP. Dr. May owns and operates @mhneuropathycenter, and she's joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don't talk about enough. Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body. Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer. Join us for The Pause on September 24th. Link in bio.
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