REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
CLICK ME

Client Love: MediSurge Website

Share the goods.

Medical Cannulae under MediSurge logo and Client Love in teal type

When it comes to clients and website design and development, we love working with fun people. That’s why we always enjoy meeting up with MediSurge. Although medical device manufacturing may sound strict (it is), the people behind the operation are some of the most entertaining clients we’ve worked with.

When they came to us for a new website, we couldn’t pass up the opportunity. Thus began our epic journey to redo a site we’d first created for them many, many years ago.

Task

What were we hired to do?

Well, to put it simply, spice things up. To put it technically, we needed to overhaul the old site to make sure it was mobile-friendly, showed off a rehashed design, focused on the brand, and all that jazz. We wanted to make sure the new site performed well in organic search, was easy to update, and could support stand-alone landing pages for pay-per-click ad campaigns. When it came to all those features, the old site fell way short.

Since MediSurge develops, designs, and manufactures medical devices, the website needed to drive leads while still informing their target audiences about MediSurge’s work and experience. The project timeline spanned 6 months, with ongoing support after the initial website launch. After all, a site redesign doesn’t end at launch.

Goal

The MediSurge team wanted their new site to drive leads. After all, isn’t that what a digital presence is for? They also wanted it to look great, no matter which device they viewed it on. Since the old site had been made MANY years ago (don’t ask us how many. You’ll make us feel old), it had some issues with responsive design. 

MediSurge is, at the heart of it (get it?), a medical technology company. Their site needed to reflect that. After all, if it didn’t function well, why should prospects expect any better from their products?

What were our recommendations?

We had a whole bunch of recommendations for how to make their new site awesome. One of the first ones was to get rid of any outdated imagery. Since medical technology changes quickly, we needed to make sure the site was easy to edit and that the custom theme didn’t rely too heavily on any one specific image. Plus, whatever imagery or design elements we did include would need to look stellar on desktop, mobile and tablet. We also wanted the new site to be sleek and easy to navigate, so any medical professionals browsing it would know exactly where to go.

Once we got the design down, we focused on driving leads. Our team recommended adding in email-gated content (like downloadables), including really persuasive CTAs, and integrating a newsletter signup form into the footer of every page. That way, no matter where someone visited on the site, they could sign up to learn more about MediSurge’s brand.

Process

This redesign was a tall order. To make sure we pulled it off awesomely, our project included these areas:

  • Website strategy development
  • Site map development
  • Wireframe development
  • Screen designs
  • Keyword research
  • Metadata creation
  • Content creation
  • Staging site creation
  • QA testing
  • Integrations (MailChimp, Google Analytics, Facebook Pixel, LinkedIn Pixel)
  • Site backups
  • Site launch
  • Continuing web support

Results

After all that work, we were super happy with the results. The finished site was clean, easy to use on the back end, and updated for a modern audience. Plus, we could change out images, capture leads, provide downloadables, and a whole lot more. Check it out for yourself: 

Working with MediSurge is always a blast, and we love the end result. That’s because we love making great businesses shine.

Do you have a website or project that needs to be overhauled? Are you a fun person? Then contact us ASAP. We can’t wait to work with you.

Leave A Comment

Recent Musings

Something on Your Mind?

Let's Chat

Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

5 0
Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

3 0
Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

10 3
Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

3 0
Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.