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Honoring Veterans Day

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An american flag flying in the breeze with blue and red stars superimposed on it

There are a few things you need to know about Veterans Day before acknowledging it publicly through your marketing channels.
Anytime we can recognize the individuals who have served our country, we do it. Before you go public, you need to do your research and be sensitive in your wording and delivery.
Follow our advice below.

Don’t do it for the attention.

Many brands will take advantage of a holiday to turn the spotlight on themselves. Absolutely do not do this for Veterans Day; if you want to celebrate National Happy Hour Day (November 12th), then exploit it for all the fake holiday it is (look for our post on Monday).
Be respectful and take the opportunity to educate your audience on Veterans Day; share the origins or statistics on those who have served or are currently serving. Our country has a rich history, with much of it being built on those who sacrificed their lives for our freedom.

Educate yourself.

Many people confuse Memorial Day and Veterans Day. Memorial Day is a time to remember those who gave their lives for our country, particularly in battle or from wounds they suffered in battle. Veterans Day honors all of those who have served the country in war or peace — dead or alive — although it’s largely intended to thank living veterans for their sacrifices.
It is referred to as Veterans Day not Veteran’s Day. The day does not belong to one veteran or multiple veterans, the day honors ALL veterans – so skip the apostrophe.
The wording is also important, do not say “Happy” Veterans Day – use words such as thank you or honor.

The history is important.

Veterans Day used to be “Armistice Day”, which commemorated the end of World War I. But, then World War II and the Korean War happened, so on June 1, 1954, at the urging of veteran service organizations, Congress amended the commemoration by changing the word “armistice” to “veterans” so the day would honor American veterans of all wars.  

It is recognized worldwide.

The name may change based on geographic location, but the sentiment is the same. World War I was a multinational effort, so our allies recognize it as well. Australia, Canada and Great Britain call it Remembrance Day and observe in similar ways. Canadians wear a red poppy flower to honor the dead.

Action speaks louder than words.

November 11th is a great reminder that our vets need our support year round.
If you are looking for organizations or businesses to support, we recommend the below.

  • Patriot Promise: This organization was started by a veteran, Bob Taylor, to fund gaps in medical and mental health care. Check out his interview with Wood TV 8.
  • AM Yoga:  AM Yoga has partnered with Community Rebuilders to launch a yoga program for veterans to assist with symptoms of PTSD and other mental health issues.

The partnership will offer veterans free 60-minute yoga classes over the next two years. The classes will be held once a week at various locations, including at the AM Yoga Studio and at Community Rebuilders.
The intention of this program is to improve the health and well-being of veterans through the practice of yoga. Asana, pranayama and drishti are all beneficial ways to raise awareness of problems in health to more clearly define a solution.
Veteran’s classes are Tuesdays at 5:30 p.m. at AM Yoga.
These are only a few of the many options out there, please do your research to understand where your donation or time is truly going.
Let us know how you plan to support Veterans on November 11th, share your thoughts below.

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Recent Musings

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National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. 

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan 
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.
You asked, we delivered.

Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are.

Applications due October 1. Apply now at the link in bio.
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope 

You are the hero in your own story. Be like Leslie and believe it. 

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It's personal branding with a shot of tequila. Register in bio.
THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.
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