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What is a Google Partner?

Share the goods.

A woman works at her laptop with, "Google Partner" superimposed over her

You may or may not have heard about this thing called a Google Partner. Fun fact: only 3% of firms in the US are official Google Partners – and we’re one of them!
Here are some quick facts on what that means, and more importantly, how it helps you achieve your goals:

The Certification Exam

Before becoming a Google Partner, members of your team must pass an online exam administered by Google. These are robust tests of 100+ questions, that require a score of 80% or higher to pass.
This is done on the individual level to ensure that every member of the team knows their shit.
These certifications are only valid for 12 months, and must be renewed annually to ensure that the individuals are staying up to date with the latest platform changes, trends, and best practices.
Sample questions include, “While teaching a new account manager how to build a Search campaign, why do you tell her that she should group similar keywords together in an ad group?” and “If the cost-per-thousand impressions option is not available for a campaign, what is the most likely reason?”. Really, really, specific and strategic knowledge.

Proven Top Performers

It isn’t enough to show that your team can pass the tests – Google also needs to see you in action.
Once enrolled in the Partners program, Google will monitor your performance and make sure that it is consistently improving and meeting benchmark performance metrics set by Google. If you don’t reach all of Google’s predetermined goals, then Google will not officially partner with your agency.

Experience

You also must maintain a certain level of activity in your account for at least 12 months. This is a way to make sure that someone doesn’t just ride off of the success of one good campaign, but instead shows consistent results across multiple campaigns in the long term.
Being a Google Partner means being experienced and an expert in Google’s platforms.

What This Means for You

If you’re in the market for some digital marketing management, you will get the most bang for your buck with a certified Google Partner.
Anyone can set up an account and try to get you results, but a Google Partner is highly knowledgeable and experienced, with a proven track record of success.
Not to brag, but that’s us! If you want to see what we can do firsthand, let us know! We’d love to explore how our talented team can create real results for you.

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National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

10 3
Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.

THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.

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Open post by 8thirtyfour with ID 18232322101316198
THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.
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