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What is UX?

Share the goods.

Cartoon computers and phones sit next to the words, "What is User Experience?"

YES! We love acronyms. WTH. BRB. CTA. TLC. VIP.
You’ve probably heard of one of our digital team’s particular favorites: UX. But do you know what is means?
User Experience! (Okay, so marketers don’t always like to play by the rules, we realize technically, the acronym would be UE. But who wants to say that?)
All jokes aside, UX is the most important concept when it comes to your online experience. According to the Nielsen Norman Group (UX masters), UX encompasses all aspects of the end-user’s interaction with the company, its services, and its products. Essentially, this is the experience that someone has when interacting with you online.
When your website is built with UX in mind, your users enjoy themselves when they spend time on your site. It doesn’t matter what you do, sell, or offer, your website visitors want to have a pleasant experience and easily find what they are looking for on your site.
UX goes far beyond just design; of course you want your site to look awesome, but it also has to perform and create results that support your overall strategy.
So, what does this look like in practice?
Here are some examples of what we mean:   

  • Does everything work as it should?
  • Are there visual cues that tell my mind what’s going to happen when I take an action, such as clicking on a button or image?
  • Can I hit tab to navigate through a form?
  • Do buttons and links look clickable?
  • Do your buttons and links use language that helps me understand where they’ll take me?
  • If I click somewhere, am I able to get back to where I was if I need to?
  • Do I receive a customized ‘thank you’ message after I sign up for your email newsletter?
  • Is your website easy to read?
  • Does it load quickly?
  • If I’m just looking to contact you, is it difficult to navigate there?
  • If I land on an interior page that you shared on social, is it clear where I’m landing, and how to continue my journey from there?
  • Is your website content laid out in a way that makes it easy for my eyes to navigate and for my mind to consume?
  • Do your form fields have tips for helping me understand what you want me to do with them?

When your audience can use your website without having to think about it, they are able to navigate throughout the site smoothly, and that creates a good experience. As a result, your users will come back again, they’ll share your site with their friends, and they’ll take actions, such as subscribing to your email newsletter, contacting you, or buying something.
Who doesn’t want that?!
If your website doesn’t check off the list, we would love to help! Let’s connect and get your UX on point. Our digital team is awesome, and we can’t wait to work with you so your website crushes your goals.

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National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.

THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.

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Open post by 8thirtyfour with ID 18232322101316198
THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.
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