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Client Love: Heartland Builders

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A green rectangle showcases text that reads, "Client love" and the logo for Heartland Builders

If you haven’t met the Chip and Joanna of West Michigan, you’re missing out. The husband and wife duo behind Heartland Builders, Rich and Cindy, have been building custom homes for the greater Grand Rapids community since 1997.

HISTORY OF HAPPINESS

Heartland Builders is dedicated to ensuring their customers are happy with their new home, as well as making the building experience thoroughly enjoyable from start to finish. With a talented team and mastered process, 3D capabilities and expert design, as well as top-quality contractors and suppliers, Heartland makes building a new home easy, fun, and fast(er than you think).
With satisfaction as a top-priority, Heartland Builders prides themselves in using tools to measure their customers’ happiness. A project is never complete without a shiny set of keys, happy new homeowners, and a great satisfaction score.

ENTER 8THIRTYFOUR

In 2017, Heartland connected with the team at 8THIRTYFOUR to share their success in creating a truly unique and successful process for their clients with a goal to increase the amount of homes they build each year – without altering their commitment to a great experience and finished home.
Through strategic meetings, surveys and market research, 8THIRTYFOUR created a comprehensive messaging plan that captures the one-of-a kind experience Heartland Builder’s creates for their clients.
This included a refresh of their physical brand and logos, as well as updating messaging that resonates with modern prospective home owners.
Heartland Builders truly does offer something different with an extremely talented team, and creating messaging that shares that opportunity was a fun project.

MODERNIZED & MULTIPLYING

Not surprisingly, business is thriving at Heartland. The company continues to innovate and seek out new technology and systems to meet the needs of their clients. If you are thinking about building your next home, we totally recommend this great company!
Next up? A new website is underway that will highlight the amazing team, thoughtful process, and beautiful homes that Heartland builds. Stay tuned for the launch!

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.

Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.

Link in bio to learn more.

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Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

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Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

The growth stage is the hardest part of building a business.

Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.

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Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.