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4 Ways to Cultivate Relationships with Companies that Aren’t Your Clients (Yet)

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At 8THIRTYFOUR, we understand that it takes client engagement to build and cultivate relationships. Even if we aren’t currently providing work for a company, we aim to build meaningful relationships with them. This means thoughtfully connecting with past, current, and future clients.
Meaningful relationships don’t happen overnight, but they do happen through active and sincere engagement. Some of our favorite relationships are with companies and individuals we don’t directly work with at the moment, making it more of a challenge – but we actually view it as an opportunity.
Here are our top four tips for engaging with companies and organizations that you might not currently be working with, but that you want to love you as much as you love them, because you never know when they might need you and your kickass team:

STAY IN TOUCH

Staying in touch can be as complicated or as simple as you want it to be. No matter how much time you put into staying in touch, make all your efforts genuine and memorable. Send notes of congratulations when companies are in the news. Take advantage of holidays (well known and obscure – did you know that National Pizza Day was on February 9? Imagine dropping off a pizza to some of your favorite organizations…maybe your favorite integrated communications company…). Custom gifts are another great way to stay in touch, but even a simple email recognizing someone’s birthday or work anniversary can help build that foundation.

ATTEND EVENTS

Getting involved in organizations and attending events can provide new opportunities for your team to cultivate relationships. Our team enjoys attending networking and professional workshop events where we’re able to meet new people and reconnect with others. Life is busy, so make this a priority. Around here, we love everything to be measurable, so each member of our team has a personal weekly goal and a monthly average of events to attend so we can make sure that we are making time.

(SOCIAL) NETWORK

Engaging with companies and individuals can also take place online. Follow your clients and favorite companies online, engage with them and start a conversation. Like, comment and share the things they are posting. Be genuine while being intentional in connecting with them – this is especially helpful if you are able to work with companies that aren’t geographically near. You can connect with companies anywhere on social media.

CELEBRATE WITH A PARTY

In January, 8THIRTYFOUR threw a party to recognize the power of small businesses and to celebrate our eleven years of business. We love any excuse to get our favorite clients and individuals in one room. Rather than just throwing a party for ourselves, we chose to throw a party in honor of some of our favorite people – a mix of clients and companies that we would love to work with in the future. In the end, events can help you develop better relationships.
How do you connect with organizations that aren’t currently on your client roster?

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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