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Don't Waste the Media's Time

Share the goods.

The media is busy, there are less reporters and they are doing more work than ever before. Not only do they find the stories, write the stories, edit, tweet, Facebook and interview…they have to be their own marketer.
Want to be successful? Follow these guidelines.

  1. Time sensitive story ideas. Old news isn’t news.
  2. Expert opinions. Reporters look for credible sources that speak clearly and have mastered the technique of speaking in “sound-bites.” In other words, don’t be long-winded.
  3. Answers to: Who? What? Why? When? Where? How?
  4. Sources for all facts.
  5. Information they cannot get elsewhere.
  6. Sources that respect deadlines. Return calls promptly and make yourself accessible.
  7. Information that is helpful to readers, listeners or viewers.
  8. Solutions. Reporters have to show both sides of the story, and really like it when you can offer a solution to a problem.
  9. A strong, ongoing and reliable relationship with you and your organization.

Acknowledge the great work that reporters do, and be there when they need you.

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Recent Musings

Something on Your Mind?

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. 

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan 
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.
You asked, we delivered.

Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are.

Applications due October 1. Apply now at the link in bio.
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope 

You are the hero in your own story. Be like Leslie and believe it. 

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It's personal branding with a shot of tequila. Register in bio.
THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.
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