Thanks to the fabulous group of women that welcomed me this morning to chat about my favorite topic…marketing. Some of you thought I was going to say dogs…didn’t you? For those of you that are not familiar with One Club is, it is a group of women (and one man) that get together on a monthly basis to chat about topics relevant to their businesses. At this morning’s meeting we tackled Guerrilla Marketing.
As a small business owner it is important to make every dollar count and for every activity you participate in, to see a positive return-on-investment. By using a combination of marketing tools that are right for your business you will expand your reach, all while keeping costs down. Utilize social media, public relations, networking and more to build your network.
Marketing is every bit of contact your company has with anyone in the outside world. That means a lot of marketing opportunities. It does not mean investing a lot of money. To launch your Guerrilla marketing efforts, you need a strategy. Below are tips from the father of Guerrilla Marketing, Jay Conrad Levinson.
The Seven-Sentence Guerrilla Marketing Strategy
- The purpose of the marketing – the physical action you want your prospect to take, such as clicking to the website, visiting your store, clipping a coupon, looking for your product while shopping, taking a test drive, asking the doctor about your product.
- How you’ll achieve this purpose – your competitive advantage and benefits.
- Your target market – or markets.
- The marketing weapons you’ll use.
- Your niche and your position and what you stand for.
- The identity of your business.
- Your budget, which should be expressed as a percentage of your projected gross revenues. What percentage will be allocated to marketing
“Of all the steps in succeeding with a guerrilla marketing attack, maintaining it takes the most time. You spend a relatively brief time developing the attack and inaugurating it, but you spend the life of your business maintaining, monitoring and improving your attack.” – Jay Conrad Levinson.
For more tips, check out the official Guerrilla Marketing site.