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The Power of a Podcast (And Why We Started One)

Share the goods.

Maddie smiles while interviewing a podcast guest on Happy Hour Hustle.

We originally posted this blog on February 21, 2018. Things have changed since then (shocker), so we updated it on August 26, 2025.

 

Everyone has a podcast nowadays. While we like to think ours, Happy Hour Hustle, is one of the best (especially with a glass of wine), we get why there’s so much competition. Podcasts work if you can break through the noise. 

4.61 million podcasts are available worldwide. Listeners spend around 7 hours a week listening to just podcasts. That’s a whole workday that you can get their attention for. 

The Podcast Formula

You need a purpose. Don’t start a podcast just to say you did. We started Happy Hour Hustle as a way to shine a light on causes, industries, and share knowledge from our favorite people. If you’re not passionate about your podcast or don’t have something new to say about a topic, people can tell.

Make an outline, you’ll thank us. Don’t just try to record without a game plan. It will go wrong. Believe us, we ramble, and no one wants to edit a two-hour-long clip of you never getting to the point.

Be yourself. It’s easy to play up your personality or want to go over the top, but it will come across as fake. People like you because of who you are. Take a deep breath (and maybe get a drink).

Get decent equipment. We’ve all suffered through terrible Zoom audio. Buy a real microphone. Your listeners’ ears will thank you, and you’ll sound like you know what you’re doing.

It’s Not Just Audio Anymore

Think about how you discovered your favorite podcast. Probably saw a clip on social media first, right? That’s because 61% of the top podcasts are using video now.

Record everything. Use your phone if you have to. That’s instant content for your socials. Make sure to add captions. Not everyone listens with sound on, and accessibility matters.

The data on platforms supports the video argument. YouTube is still the #1 platform for listening to and finding podcasts. Spotify now supports video, too. Full podcast episodes are pulling serious numbers on these platforms. 1 in 3 weekly podcast consumers say they like watching podcasts more than listening to them, and podcast newcomers say they start by watching and listening on YouTube. 

Different People Communicate…Differently

One of the best assets we offer as a communications partner is helping our clients reach their target audiences through the best channels. Digital, print, earned media, paid placement…we evaluate it all. While timely blogs, robust social strategies, and well-maintained websites are key, podcast listeners are an interesting bunch. 100 million Americans listen to podcasts weekly, and they listen to around 8 episodes weekly. 

So, don’t be average. Make the most of this interesting platform and subscribe to LOTS of podcasts…may we suggest starting with ours?

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Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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