July 27, 2022

Our Month in Media

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8THIRTYFOUR

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We really do get to pitch the coolest stuff. From Michigan’s most iconic caps, women blasting through glass ceilings, fighting family homelessness in our community and so much more.

Here’s a little peek into what we’ve been up to the last month or so. We don’t take shortcuts, so just know all of the below…it takes a lot of work.

Family Promise – 25th Anniversary & Family Frolic

It’s easy to crush the media when you have the best clients, and in this case, that’d be Family Promise of West Michigan. Ending homelessness one family at a time is not only their motto, it is also exactly what they do each and every day. Not only has Family Promise of West Michigan served the community well, they have exceeded their wildest dreams by staying in business and fighting for people for 25 years. Being recognized in Michigan Business Network and Corp! Magazine with up to a potential monthly reach of 4,412.

While turning 25, Family Promise has also been busy with their Family Frolic event. Family Promise educated the West Michigan area on homelessness, how they’re combatting it, and how to have fun while doing so. Family Promise was featured in the news six times with a reach of 1,583,073. Family Frolic shows exactly what it means to truly crush it for those who matter in:

Stormy Kromer – CEO Announcement

Big things were happening this past month at Stormy Kromer, and we’re pretty damn happy with how everything turned out. To commemorate Gina Thorsen’s move on up to CEO we pitched just a little bit… And let’s just say this coverage was well deserved and we truly couldn’t be more excited to talk about it. So, what did we land for the folks in the Upper Peninsula? Stormy Kromer’s CEO coverage includes:

And more! It was quite a month for Stormy Kromer. You can obviously see that for yourself. We secured 15+ articles with a monthly potential reach of 64,630,169.

LifeCircles

It wouldn’t be a month in media without a little something for our amazing client,LifeCircles. They’re always helping their participants out, and it doesn’t stop when it comes to top notch advice in a Seniors Matter Q&A. If you find yourself wondering, “At what age should a senior switch from a primary care physician to a geriatrician?” you can thank us — and the LifeCircles team, of course. This piece has 51,120 potential monthly reach.

Phoenix Society for Burn Survivors – Journey Forward Pilot Program & Engage

This client is really special. The Phoenix Society for Burn Survivors has been raising awareness and advocating for the best care for burn survivors and their loved ones — We’re lucky to be a part of that outreach.

Of course, Phoenix Society has found another innovative way to help out their community through the Journey Forward Kit: a collection of products, resources, and community connections to help the transition from hospital to home. With a few hospitals piloting this program, we’ve started to share the news around and gotten a several pick-ups. Read more about it at Las Vegas’s 8News Now.

In addition to changing lives, they’re hosting a monthly event series called Engage. No biggie, just another stellar way to connect with their community. Amy Acton, CEO of Phoenix Society, sat down with the Michigan Business Network to chat about it. So, all in all we earned five articles with a monthly potential reach of 10,439,917.

TOC Logistics International – Top Women in Logistics

If there’s one thing you should know about us, it’s that we love to uplift the badass women around us. TOC Logistics’ Jennifer Coulter-Lissman makes that pretty easy. Named one of the Global Trade Magazine’s Top 10 Women in Logistics, we’re super proud of the work our clients do, and also the coverage we’re getting to show them off. This landed two articles with a monthly potential reach of 48,889.

We like to set realistic media coverage goals with our clients so we can then go and blow them out of the water. How’s your media planning coming along? Need a little help? Need a rockstar PR firm to help?

We may know of someone.

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Something on Your Mind?

The power of the Women`s Entrepreneurial Fellowship, in a graduate`s own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women`s Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

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Open post by 8thirtyfour with ID 18099893149922914

The power of the Women's Entrepreneurial Fellowship, in a graduate's own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women's Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

"Out of failure comes growth – you have to see it as an opportunity."

bodespeaks joined cuzzinjustin on the strictlyfromnowhere Podcast for an honest conversation about entrepreneurship, embracing your superpowers, and building a personal brand that`s actually yours, the wins, the setbacks, and everything in between. And naturally, dropped an f-bomb or two along the way. You don`t want to miss it.

Full episode in the comments 👇

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AI doesn`t treat every source equally; it trusts what`s credible, cited, and current, like news coverage.

Showing up in the right places isn`t just good PR. It`s how the robots (and the humans) get you right.

Read the full blog at the link in bio.

3 0

Open post by 8thirtyfour with ID 18141485725556889

AI doesn't treat every source equally; it trusts what's credible, cited, and current, like news coverage.

Showing up in the right places isn't just good PR. It's how the robots (and the humans) get you right.

Read the full blog at the link in bio.

"If you don`t get up and grind every day, the needle isn`t gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

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"If you don't get up and grind every day, the needle isn't gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

It`s 9 months that is impossible to sum up in a video - but here`s just a taste.

This Women`s Entrepreneurial Fellowship is resources, mentorship, and connections that you can`t build anywhere else. We`re so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

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Open post by 8thirtyfour with ID 17895511302506558

It's 9 months that is impossible to sum up in a video - but here's just a taste.

This Women's Entrepreneurial Fellowship is resources, mentorship, and connections that you can't build anywhere else. We're so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

Another cohort of the Women`s Entrepreneurial Fellowship just graduated, and honestly, the numbers only tell half the story.

The real value comes from the friendships, the business (and life) changing advice, and the community that shows up long after the program ends.

As one fellow said: "The other women in that room are not your competition. They are your curriculum."

Congrats to this incredible group.

Read the latest program blog at the link in bio.

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