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Our Month in Media

Share the goods.

"Our Month in Media" on a orange background with dots and line design elements

We really do get to pitch the coolest stuff. From Michigan’s most iconic caps, women blasting through glass ceilings, fighting family homelessness in our community and so much more.

Here’s a little peek into what we’ve been up to the last month or so. We don’t take shortcuts, so just know all of the below…it takes a lot of work. 

Family Promise – 25th Anniversary & Family Frolic

It’s easy to crush the media when you have the best clients, and in this case, that’d be Family Promise of West Michigan. Ending homelessness one family at a time is not only their motto, it is also exactly what they do each and every day.  Not only has Family Promise of West Michigan served the community well, they have exceeded their wildest dreams by staying in business and fighting for people for 25 years. Being recognized in Michigan Business Network and Corp! Magazine with up to a potential monthly reach of 4,412.

While turning 25, Family Promise has also been busy with their Family Frolic event. Family Promise educated the West Michigan area on homelessness, how they’re combatting it, and how to have fun while doing so. Family Promise was featured in the news six times with a reach of 1,583,073. Family Frolic shows exactly what it means to truly crush it for those who matter in: 

Stormy Kromer – CEO Announcement

Big things were happening this past month at Stormy Kromer, and we’re pretty damn happy with how everything turned out. To commemorate Gina Thorsen’s move on up to CEO we pitched just a little bit… And let’s just say this coverage was well deserved and we truly couldn’t be more excited to talk about it. So, what did we land for the folks in the Upper Peninsula? Stormy Kromer’s CEO coverage includes:

And more! It was quite a month for Stormy Kromer. You can obviously see that for yourself. We secured 15+ articles with a monthly potential reach of 64,630,169.

LifeCircles

It wouldn’t be a month in media without a little something for our amazing client,LifeCircles. They’re always helping their participants out, and it doesn’t stop when it comes to top notch advice in a Seniors Matter Q&A. If you find yourself wondering, “At what age should a senior switch from a primary care physician to a geriatrician?” you can thank us — and the LifeCircles team, of course. This piece has 51,120 potential monthly reach.

Phoenix Society for Burn Survivors – Journey Forward Pilot Program & Engage

This client is really special. The Phoenix Society for Burn Survivors has been raising awareness and advocating for the best care for burn survivors and their loved ones — We’re lucky to be a part of that outreach.

Of course, Phoenix Society has found another innovative way to help out their community through the Journey Forward Kit: a collection of products, resources, and community connections to help the transition from hospital to home. With a few hospitals piloting this program, we’ve started to share the news around and gotten a several pick-ups. Read more about it at Las Vegas’s 8News Now.

In addition to changing lives, they’re hosting a monthly event series called Engage. No biggie, just another stellar way to connect with their community. Amy Acton, CEO of Phoenix Society, sat down with the Michigan Business Network to chat about it. So, all in all we earned five articles with a monthly potential reach of 10,439,917.

TOC Logistics International – Top Women in Logistics

If there’s one thing you should know about us, it’s that we love to uplift the badass women around us. TOC Logistics’ Jennifer Coulter-Lissman makes that pretty easy. Named one of the Global Trade Magazine’s Top 10 Women in Logistics, we’re super proud of the work our clients do, and also the coverage we’re getting to show them off. This landed two articles with a monthly potential reach of 48,889.

We like to set realistic media coverage goals with our clients so we can then go and blow them out of the water. How’s your media planning coming along? Need a little help? Need a rockstar PR firm to help?

We may know of someone. 

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Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women`s health.

Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

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Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.

We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week.

We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

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Open post by 8thirtyfour with ID 17917175178450239
We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

We`ve received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up.

It`s not who you know, it`s who knows you
Use the playbook of people you admire
Show up consistently and be seen
A handwritten note beats 100 LinkedIn messages, always.

See more Bode wisdom at her YouTube channel linked in our bio.

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Open post by 8thirtyfour with ID 18092872106558307
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up. It's not who you know, it's who knows you Use the playbook of people you admire Show up consistently and be seen A handwritten note beats 100 LinkedIn messages, always. See more Bode wisdom at her YouTube channel linked in our bio.

Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP.

Dr. May owns and operates @mhneuropathycenter, and she`s joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don`t talk about enough.

Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body.

Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer.

Join us for The Pause on September 24th. Link in bio.

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Open post by 8thirtyfour with ID 17891917860673621
Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP. Dr. May owns and operates @mhneuropathycenter, and she's joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don't talk about enough. Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body. Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer. Join us for The Pause on September 24th. Link in bio.

“It has been an incredible experience - getting to connect with women business owners from all across Michigan, learn from experts on planning for growth, and learn to lead to the best of my abilities for myself and my team.”

- @rcdutcher, CEO of @red66.marketing

We’re looking for business owners who thrive in collaborative environments and can fully commit to the program—attending all in-person sessions, participating in one-on-one coaching, and engaging in every aspect of the nine-month fellowship. Participants who gain the most come ready to contribute, learn, and problem-solve alongside other committed business leaders.

Applications close on September 15.

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Open post by 8thirtyfour with ID 17899228887595814
“It has been an incredible experience - getting to connect with women business owners from all across Michigan, learn from experts on planning for growth, and learn to lead to the best of my abilities for myself and my team.” - @rcdutcher, CEO of @red66.marketing We’re looking for business owners who thrive in collaborative environments and can fully commit to the program—attending all in-person sessions, participating in one-on-one coaching, and engaging in every aspect of the nine-month fellowship. Participants who gain the most come ready to contribute, learn, and problem-solve alongside other committed business leaders. Applications close on September 15.
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