Your reputation is your revenue.
People don't buy from logos, they buy from people.
Personal branding is showing people who you are, what you care about, and what makes you different. It’s being memorable, when everyone else is forgettable.
Those who intentionally and authentically build their personal brands don’t just get noticed; they get hired, trusted, and paid more.
The Bode approach
My approach to personal branding breaks every rule, which is probably why it works.
Through Small Biz Musings, social media and personal branding talks I share the mess, the funny and the absolute chaos of running a business.
I purposefully share the uncomfortable because that is where life happens. When you choose to be vulnerable, by sharing your mistakes and lessons learned it shows resiliency, adaptability, and growth.
Want more Bode?
What is personal branding?
Personal branding is what you say about yourself based on your experience, expertise, passion, core values, and key differentiators – I like to call them quirks.
Your personal brand is ultimately who you are, there’s no cultivating a public persona the complete opposite of who you are in private.
The data doesn't lie.
92% of people trust an individual’s recommendation over a company
Professionals with strong personal brands receive 2.5 times more interview opportunities
You were made to stand out.
Professionals with strong brands earn 15-30% more, and personal branding can increase earning potential by 31%.
Download the Personal Branding Worksheet to start showing up intentionally and authentically.