We do a lot of training for clients and specialty groups at 834 Design. One of our most popular presentations is typically a formula that takes a specialty group and pairs it with “what can LinkedIn do for us?”
Check out our most recent presentation here.

The Power of User Generated Content (UGC)
The advertising industry is great at developing snappy acronyms that people can latch on to. For a while, it was SEM. Then it was SEO.